Client
CommBank
Year

2017

Agency
M&C Saatchi
Technology
  • Python
  • OpenCV
  • Dlib
  • Docker
  • Kubernetes

Fancestry

Role: Digitally ‘paint’ user’s profile pictures and uploaded photos with their fancestry team colours and badges.

About

Optus launched a new digital platform via M&C Saatchi Sydney, where Australian sports fans can discover their English Premier League heritage and identify the team they were born to support.

In collaboration with Ancestry Australia, ​Optus has created Fancestry, an interactive site that analyses users’ surnames against 20 billion records to identify which team their​ ​ancestors​ ​are​ ​likely​ ​to​ ​have​ ​supported.

While Fancestry gives the most accurate results to Australians whose ancestors can be traced back to the UK, it has been designed to find a team for everyone. If Fancestry can’t find any British ancestors living in the UK at the turn of the 19t​h century, it will determine the user’s family name, country of origin and use UK migration​ ​data​ ​to​ ​pinpoint​ ​a​ ​team​ ​their​ ​fellow​ ​countryman​ ​would​ ​have​ ​supported.

186

Percent increase in overall business

847

Products sold during the ad campaign

239

Raving reviews written since the launch

Painting faces with computer vision

Docker, Kubernetes, OpenCV, Dlib

All images have been painted digitally on a server inside a few seconds – no additional retouching/photoshop etc

Creating fans not customers

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Driving user adoption

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Creating sharable content

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.